Mobile advertising tide is turning? Mobixell is ready to ride the swell
Posted on June 2, 2008
Filed Under Advertise, Mobil, telcom & software | Leave a Comment
Experts predict 2008 will be the year when advertisers begin directing a generous portion of funds to mobile and online advertising. Mobile multi-media and advertising solution provider – Mobixell, is well poised to gain from the next mobile Tsunami.
Mobixell believes its solutions can enrich the user experience on one hand, while offering the advertiser a lucrative multi-channel approach on the other, paving the way to a successful ad-funded mobile content model. Mobixell’s team are convinced rich media experiences such as video - live or on demand, MMS, or In-Game over the mobile, offer a greater promise for mobile ads than measly text-based attempts.
Web 2.0 services in particular will let consumers enjoy free content based on a balanced exposure to ad messages. Users previously reluctant to pay for mobile TV or “You Tube-like” services will find the exposure to endless channels, movies or personalized news for free, at the advertiser’s "expense", appealing.
Mobile communities such as MySpace and Bebo create the potential for self-targeted personalized advertising, where users forward offers and content to other group members. The ability to extend a campaign beyond the operators’ own captive audience and identify people with similar interests creates breeding grounds for dual marketing. Recipients are far more likely to react positively to a message from a friend than from the operator or advertiser.
No wonder mobile advertising is being touted one of the most promising growth fields. Analytics predict mobile advertising will carve out 20% of global spend on Internet advertising by 2011, generating $14.4 billion in revenue. Some mobile operators have been testing the waters with pilot projects. Google has responded with Ad words on mobile phones as a default option to all its advertisers. 2007 heralded mobile M&A activities such as Microsoft’s acquisition of ScreenTonic and AOL snapping up ThirdScreenMedia, to buy mobile advertising expertise.
So who’ll reap the benefits? Will it be Internet giants Google (again) or Yahoo or content providers and brand owners. Perhaps the wireless operators will seize the day? If so they may want to take note how ISPs missed the Internet ad wave and ensure they don’t get beached while other players scram for the spoils. When 250 of these leading operators including Vodafone, Orange or Telefonica are ready to ride the big swell rather than dip a toe, they’ll find their field proven partner Mobixell, is open to the next wave.
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Meet Sasson Kedem – An Innovative Designer
Posted on May 27, 2008
Filed Under Design, Fashion | Leave a Comment
About 15 years ago, Sasson Kedem’s wife found herself annoyed by the lack of clothing she found as she happened to be an ‘extra large’ sized women. Her devoted husband, a graduate of one Israel’s leading schools of art, with experience in painting, sculpture, jewelry design and internal decorating design, has therefore started his first fashion collection.
"I have realized that none of the existing fashion designers attributed a serious thought to large-size women", said Sasson Kedem. "I have entered this market niche out of personal love, which has grown stronger through the years. I love this domain, the possibility to work with lots of cloths – it’s like painting on a large canvas. It allows your imagination to go wild".
Today Sasson Kedem is considered a leading designer for large size women is Israel. He had recently expanded his range for smaller sized women and also opened a man’s store in tell Aviv.
On top of creating local and overseas collections, Sasson Kedem has been designing dance outfits to well known dance groups (Bat Sheva, Rina Sheinfeld), clothes for the theatre, Israeli cinema, television and for famous Israeli singers.
The kedem sasson company has been exporting for the past few years to all continents – to North America (USA), Europe (Germany) and Australia. The company has been participating in the New York Coterie exhibition twice a year to introduce its collection to shop owners and buyers from all over the world. Several agents continue marketing the collection year round.
Sasson Kedem has been collaborating with the Fashion & Textile department of the Israel Export Institute since the start, when the Export Institute supported and financed some of its exhibitions and overseas activities.
For more details, go to http://kedem-sasson.com/
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Alvarion Deploys First 3.3 GHz WiMAX Network In UK
Posted on May 25, 2008
Filed Under Communication & Software | Leave a Comment
Alvarion® Ltd. the world’s leading provider of WiMAX™ and wireless broadband solutions, announced that its BreezeMAX® platform is being used by Metranet, a wireless specialist, to deploy the first WiMAX network using the 3.3 GHz spectrum in the UK. Metranet is using this frequency through gaining a Non-Operational Temporary license from Ofcom, the independent regulator and competition authority for the UK communications industries, specifically for this network. This is part of a SEEDA (South East England Development Agency) match-funded innovation project.
Alvarion’s BreezeMAX base stations and CPEs enable Metranet to provide backhaul for CCTV cameras (closed circuit TV), and traffic junction control throughout Reading. The WiMAX network went live in March 2008 and replaced the existing wired network. Live video from main roads and junctions is streamed back to a central control room, and traffic lights can then be manually controlled via the WiMAX network to improve traffic flow. Automatic License Plate recognition is also being built into the system.
Information about the traffic situation is provided to a variety of outlets:
- Shopping centers
- Reading’s Hexagon theater with 40” display screens
- Intranet systems
- Reading’s official travel website www.reading-travelinfo.co.uk
- Mobile phones for real time travel information
Many towns and cities throughout the world are finding new bandwidth-intensive applications – such as CCTV – expensive to operate, particularly when they involve using wired infrastructure such as leased lines. By using Alvarion’s network costs were significantly reduced.
Simon Beasley, Transport Network Manager, Reading Borough Council: “Reading is a prosperous town with an expanding population, and consequently there are significant pressures on the road network. The communications needed to connect and control the real time traffic management systems needed to be more powerful than before. Alvarion’s WiMAX network performance has not only achieved this level of reliability but also exceeded our expectations with clear images from even the very distant cameras.”
Roger Horlock, Director of Metranet, said: “A dedicated frequency is ideal for a mission-critical deployment in a city like Reading. In the future we plan to expand the network to help facilitate new applications such as providing real-time travel information to train and bus passengers, CCTV monitoring in buses to improve security and ANPR (Automatic Number Plate Recognition) to improve traffic flow. We chose Alvarion’s BreezeMAX because it is the most reliable and flexible system on the market today.”
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Digital media is growing up and moving out-of-home
Posted on May 19, 2008
Filed Under Software | 1 Comment
Digital software developer - C-nario is pushing the medium to new frontiers. The first mass media was TV, next came the Internet, then the mobile explosion - now digital media is growing up and moving out-of-home to corporate lobbies, fashion brand outlets, airports, building exteriors and banks.
Digital signage software developer C-nario is opening the gate for out-of-home digital content, ensuring this new exciting medium advances beyond a wow experiment to become a standard part of media and urban planning. With plasmas prices dropping, growing advertising spend, jaw-dropping online displays and the availability of measurement analytics, digital signage is becoming the next media frontier and the fourth medium.
At street level digital signage technology and architecture are converging to create dynamic, compelling environments. Architecture is merging with new media, graphics, advertising and urban art. Large corporate interiors, from banks to airports are the new scenes of engaging real time online advertising, branding and totally new ways of interacting with customers.
Tel Aviv based C-nario is helping to set the standard in digital technology through an innovative software platform that manages digital signage networks from a single screen to multi-mega displays. But just how relevant is C-nario to this new liquid branding and advertising frontier?
Recently granted the digital signage of excellence award, C-nario demonstrated the power of this new medium at London’s O2 arena. During the event the exteriors transcended and connected with the visitors; high resolution, high impact content with constantly morphing layers integrated to shape-shift and transcend the physical buildings. C-nario, by creating the software for these inspiring interactive scenarios showed its solutions are not just a conduit for new age content, but a content engine.
It is C-nario and other leading software players that are moving the industry away from banal visual confetti displays to an exciting new media. And it’s the big brand names such as Microsoft, McDonalds, Bank Ha Poalim that are partnering with C-nario and its integrators. Together they are transforming out-of-home environments into enhanced experiences that are creating a direct relationship with customers and communities. Retailers too, are slowly recognizing how this highly customer-centric medium can influence behaviour and boost point-of-sales. Digital signage has the power to enhance brand awareness, step up product promotions and provide show-stopping entertainment on a routine shopping expedition. Being at the forefront of this evolutionary scene, C-nario is truly turning heads to the big picture.
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