Digital media is growing up and moving out-of-home
Digital software developer - C-nario is pushing the medium to new frontiers. The first mass media was TV, next came the Internet, then the mobile explosion - now digital media is growing up and moving out-of-home to corporate lobbies, fashion brand outlets, airports, building exteriors and banks.
Digital signage software developer C-nario is opening the gate for out-of-home digital content, ensuring this new exciting medium advances beyond a wow experiment to become a standard part of media and urban planning. With plasmas prices dropping, growing advertising spend, jaw-dropping online displays and the availability of measurement analytics, digital signage is becoming the next media frontier and the fourth medium.
At street level digital signage technology and architecture are converging to create dynamic, compelling environments. Architecture is merging with new media, graphics, advertising and urban art. Large corporate interiors, from banks to airports are the new scenes of engaging real time online advertising, branding and totally new ways of interacting with customers.
Tel Aviv based C-nario is helping to set the standard in digital technology through an innovative software platform that manages digital signage networks from a single screen to multi-mega displays. But just how relevant is C-nario to this new liquid branding and advertising frontier?
Recently granted the digital signage of excellence award, C-nario demonstrated the power of this new medium at London’s O2 arena. During the event the exteriors transcended and connected with the visitors; high resolution, high impact content with constantly morphing layers integrated to shape-shift and transcend the physical buildings. C-nario, by creating the software for these inspiring interactive scenarios showed its solutions are not just a conduit for new age content, but a content engine.
It is C-nario and other leading software players that are moving the industry away from banal visual confetti displays to an exciting new media. And it’s the big brand names such as Microsoft, McDonalds, Bank Ha Poalim that are partnering with C-nario and its integrators. Together they are transforming out-of-home environments into enhanced experiences that are creating a direct relationship with customers and communities. Retailers too, are slowly recognizing how this highly customer-centric medium can influence behaviour and boost point-of-sales. Digital signage has the power to enhance brand awareness, step up product promotions and provide show-stopping entertainment on a routine shopping expedition. Being at the forefront of this evolutionary scene, C-nario is truly turning heads to the big picture.
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Radware Receives Network Products Guide 2008 Product Innovation Award
Radware (NASDAQ: RDWR), the leading provider of integrated application delivery solutions for business-smart networking, today announced that Network Products Guide, a Silicon Valley Communications publication and a world leading publication on technologies and solutions has named DefensePro 3020 a winner of the 2008 Product Innovation Award.
Radware , the global leader in integrated application delivery solutions, assures the full availability, maximum performance, and complete security of business-critical applications for more than 5,000 enterprises and carriers worldwide. With APSolute™, Radware’s comprehensive and award-winning suite of intelligent front-end, access, and security products, companies in every industry can drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks "business smart.".
Network Products Guide published from Silicon Valley is a leading provider of products, technologies and vendor related research and analysis. You will discover a wealth of information in this guide including product innovations, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts.
This annually venerated award recognizes and honors vendors from all over the world with innovative and ground-breaking products that are bringing essential and incremental changes and are setting the bar higher for others in all areas of information technology.
Radware’s DefensePro is the industry’s first solution providing unparalleled security by fully integrating adaptive, behavior-based protection capabilities in both network and application levels. It immediately identifies and mitigates a wide range of threats (including zero-day attacks including worms, viruses, pre-attack probes, server cracking and other threats) by employing adaptive behavioral analysis – all without human intervention.
“The goal of any product innovation must always remain a positive change, making or improving solutions better than before,” says Rake Narang, editor-in-chief, Network Products Guide. “Innovative products such as Radware’s DefensePro are bringing improvements in terms of providing users with network and application security.”
“Innovation is at the core of the behavioral technology on which our DefensePro is based and which reinforces our commitment in meeting our security customer needs,” stated Avi Chesla, Vice President Security, Radware. “We are pleased to have received the Network Products Guide’s recognition of DefensePro as this further validates our solution as best-in-class.”
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Safend releases data analysis tool for extensive security and operational reporting
Safend, a leading Israeli provider of endpoint Data Leakage Prevention (DLP) solutions, recently announced the release of Safend Reporter, a data analysis tool that reports on data accessed by removable storage devices and wireless ports, providing extensive security and operational reporting that enables data security and regulatory compliance. Safend Reporter is offered as an add-on module to Safend Protector and provides a graphical, high-level view of the organization’s status, allowing administrators to quickly and easily detect irregular or suspicious behavior.
The reports present data in a clear and easy-to-understand dashboard format that can benefit all viewers, including non-technical personnel and executives. Through drill-down capabilities, Safend Reporter also delivers detailed reports to data security personnel within the organization. The security reporting tool enables easy detection of specific employees and departments that frequently disregard internal security policies, while the administrative reports assist in the deployment, policy distribution and compliance with industry regulations and overall visibility of endpoint activity within the organization.
Coupled with the latest release of Safend Protector v3.3 that features built-in compliance policy settings for HIPAA, PCI and SOX, Safend Reporter provides comprehensive regulatory compliance reporting that helps meet the data accountability requirements of these and other compliance standards.
Safend Reporter is an add-on module to the Israeli software Company’s award-winning Safend Protector solution. Safend Protector guards confidential data stored on enterprise PCs and laptops against loss, tampering and theft by both monitoring the transfer of sensitive data as well as controlling access to removable storage devices and wireless communication ports, including USB, FireWire, WiFi, Bluetooth, Infrared (IrDA) and CD/DVDs. Safend also protects against USB/PS2 keyloggers and offers additional layers of protection with removable/external storage and CD/DVD disk encryption and offline tracking of USB storage devices. Management features include file shadowing, load balancing, management by domain and options for enterprise organizations to manage the entire deployment through a single Safend Server.
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Israeli Commtouch to partner with Global DataGuard
Global DataGuard, a provider of enterprise Unified Threat Management (UTM) solutions for small and medium businesses (SMBs) to large enterprises has announced an OEM (original equipment manufacturer) partnership with Israeli firm Commtouch Software, http://www.commtouch.com/Site/Home/home.asp to fully integrate the company’s email defense software within Global DataGuard’s All-n-One Security Module (ASM) for enterprise UTM.
Part of the company’s line of enterprise UTM products, the All-n-One Security Module solution delivers comprehensive and fully integrated "no gaps" security for SMB and small-to-medium enterprise environments, including firewall, antivirus, anti-spam, VPN (virtual private network), web content filter, IP (Internet Protocol) reputation, and intrusion prevention systems, as well as network behavioral analysis, vulnerability management, threat management, and network access management and monitoring.
Israeli Commtouch protects the company’s communications tool – e-mail. The Israeli firm develops messaging software and is a global developer and provider of proprietary anti-spam, Zero-Hour virus protection and Reputation Service solutions.
As a holistic, centrally managed unit that can be offered with managed services or as a native implementation, the All-n-One Security Module for Enterprise UTM provides customers in the SMB/SME market with superior performance, operational ease-of-use and up to a 70 percent reduction in total cost of ownership (TCO) over stand-alone security products.
Building on this foundation, the agreement with Commtouch leverages Global DataGuard expertise in multi-layer email defense and enables Global DataGuard to provide customers with integrated enterprise-class email security features, including Zero-Hour Virus Outbreak Protection that proactively identifies virus outbreaks as soon as they emerge, providing proactive virus blocking that is effective and signature independent.
The agreement also offers RPD Enabled Anti-Spam that utilizes Recurrent Pattern Detection technology to detect and block spam automatically in the first few minutes of an outbreak. With superior accuracy, this content-agnostic anti-spam solution remains consistently effective in the face of repeated and evolving spammer attempts.
The partnership with the Israeli firm also offers GlobalView Mail Reputation Service that fights spam and email-borne malware at the perimeter, reducing up to 90 percent of incoming messages at the entry-point – before these messages enter the network. This feature optimizes traffic flow for legitimate sources, increases organizational security, improves first and second-tier detection rates and eliminates false positives.
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