Meet Sasson Kedem – An Innovative Designer
About 15 years ago, Sasson Kedem’s wife found herself annoyed by the lack of clothing she found as she happened to be an ‘extra large’ sized women. Her devoted husband, a graduate of one Israel’s leading schools of art, with experience in painting, sculpture, jewelry design and internal decorating design, has therefore started his first fashion collection.
"I have realized that none of the existing fashion designers attributed a serious thought to large-size women", said Sasson Kedem. "I have entered this market niche out of personal love, which has grown stronger through the years. I love this domain, the possibility to work with lots of cloths – it’s like painting on a large canvas. It allows your imagination to go wild".
Today Sasson Kedem is considered a leading designer for large size women is Israel. He had recently expanded his range for smaller sized women and also opened a man’s store in tell Aviv.
On top of creating local and overseas collections, Sasson Kedem has been designing dance outfits to well known dance groups (Bat Sheva, Rina Sheinfeld), clothes for the theatre, Israeli cinema, television and for famous Israeli singers.
The kedem sasson company has been exporting for the past few years to all continents – to North America (USA), Europe (Germany) and Australia. The company has been participating in the New York Coterie exhibition twice a year to introduce its collection to shop owners and buyers from all over the world. Several agents continue marketing the collection year round.
Sasson Kedem has been collaborating with the Fashion & Textile department of the Israel Export Institute since the start, when the Export Institute supported and financed some of its exhibitions and overseas activities.
For more details, go to http://kedem-sasson.com/
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Alvarion Deploys First 3.3 GHz WiMAX Network In UK
Alvarion® Ltd. the world’s leading provider of WiMAX™ and wireless broadband solutions, announced that its BreezeMAX® platform is being used by Metranet, a wireless specialist, to deploy the first WiMAX network using the 3.3 GHz spectrum in the UK. Metranet is using this frequency through gaining a Non-Operational Temporary license from Ofcom, the independent regulator and competition authority for the UK communications industries, specifically for this network. This is part of a SEEDA (South East England Development Agency) match-funded innovation project.
Alvarion’s BreezeMAX base stations and CPEs enable Metranet to provide backhaul for CCTV cameras (closed circuit TV), and traffic junction control throughout Reading. The WiMAX network went live in March 2008 and replaced the existing wired network. Live video from main roads and junctions is streamed back to a central control room, and traffic lights can then be manually controlled via the WiMAX network to improve traffic flow. Automatic License Plate recognition is also being built into the system.
Information about the traffic situation is provided to a variety of outlets:
- Shopping centers
- Reading’s Hexagon theater with 40” display screens
- Intranet systems
- Reading’s official travel website www.reading-travelinfo.co.uk
- Mobile phones for real time travel information
Many towns and cities throughout the world are finding new bandwidth-intensive applications – such as CCTV – expensive to operate, particularly when they involve using wired infrastructure such as leased lines. By using Alvarion’s network costs were significantly reduced.
Simon Beasley, Transport Network Manager, Reading Borough Council: “Reading is a prosperous town with an expanding population, and consequently there are significant pressures on the road network. The communications needed to connect and control the real time traffic management systems needed to be more powerful than before. Alvarion’s WiMAX network performance has not only achieved this level of reliability but also exceeded our expectations with clear images from even the very distant cameras.”
Roger Horlock, Director of Metranet, said: “A dedicated frequency is ideal for a mission-critical deployment in a city like Reading. In the future we plan to expand the network to help facilitate new applications such as providing real-time travel information to train and bus passengers, CCTV monitoring in buses to improve security and ANPR (Automatic Number Plate Recognition) to improve traffic flow. We chose Alvarion’s BreezeMAX because it is the most reliable and flexible system on the market today.”
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Digital media is growing up and moving out-of-home
Digital software developer - C-nario is pushing the medium to new frontiers. The first mass media was TV, next came the Internet, then the mobile explosion - now digital media is growing up and moving out-of-home to corporate lobbies, fashion brand outlets, airports, building exteriors and banks.
Digital signage software developer C-nario is opening the gate for out-of-home digital content, ensuring this new exciting medium advances beyond a wow experiment to become a standard part of media and urban planning. With plasmas prices dropping, growing advertising spend, jaw-dropping online displays and the availability of measurement analytics, digital signage is becoming the next media frontier and the fourth medium.
At street level digital signage technology and architecture are converging to create dynamic, compelling environments. Architecture is merging with new media, graphics, advertising and urban art. Large corporate interiors, from banks to airports are the new scenes of engaging real time online advertising, branding and totally new ways of interacting with customers.
Tel Aviv based C-nario is helping to set the standard in digital technology through an innovative software platform that manages digital signage networks from a single screen to multi-mega displays. But just how relevant is C-nario to this new liquid branding and advertising frontier?
Recently granted the digital signage of excellence award, C-nario demonstrated the power of this new medium at London’s O2 arena. During the event the exteriors transcended and connected with the visitors; high resolution, high impact content with constantly morphing layers integrated to shape-shift and transcend the physical buildings. C-nario, by creating the software for these inspiring interactive scenarios showed its solutions are not just a conduit for new age content, but a content engine.
It is C-nario and other leading software players that are moving the industry away from banal visual confetti displays to an exciting new media. And it’s the big brand names such as Microsoft, McDonalds, Bank Ha Poalim that are partnering with C-nario and its integrators. Together they are transforming out-of-home environments into enhanced experiences that are creating a direct relationship with customers and communities. Retailers too, are slowly recognizing how this highly customer-centric medium can influence behaviour and boost point-of-sales. Digital signage has the power to enhance brand awareness, step up product promotions and provide show-stopping entertainment on a routine shopping expedition. Being at the forefront of this evolutionary scene, C-nario is truly turning heads to the big picture.
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S.Brin, R. Murdoch, T. Semel And Susan Decker On One Stage!
The presidential conference, Israel 2008
Israel’s 60 anniversary celebrations has been wrapped up with one of the biggest events in its history, President Shimon Peres’ Presidential Conference, taking place in Jerusalem this week under the title "Facing Tomorrow".
President Peres has managed to do what no event, celebratory or mournfully, was able to do – to bring to Israel a long list of world and business leaders to discuss the future of the state of Israel, and, well, the world. The distinguished guests were headed by the President of the United State, George Bush, and his wife Laura, former heads of states, CEOs and presidents of the world’s leading media and technology corporations and many more.
On Thursday, May 15th, the subject of the morning panel of the conference was "The Internet and the New media revolution" and was headed by Yossi Vardi, Israel’s leading technology entrepreneur.
Highlights from the morning session include:
Sergei Brin, google’s founder: Who qualified Google’s recently opened Israel offices in Haifa as already bringing fantastic results. In discussing the future of the Internet Mr. Brin talked about the acceleration of the ease of communication and finding information. " I was here on the 80′Th birthday of Shimon Peres, and it’s amazing to see how Israel has developed and changed in such a short period of time. We opened here our Israeli offices, which developed us fantastic new products for all Google consumers. "It’s an honor to be here. When I began surfing the web in 1993 there were very few Internet sites. When I searched for new sites I received a monthly list of new sites that have been added on to the web" said Brin. "In those days search engines had no importance. Thanks to sites like My Space and Wikipedia the Internet has expanded it’s growth. Technology like this can be used for good bad and even foolish purposes. It’s easy to concentrate in the extreme situations of the bad uses of it but you can not ignore how our life has changed. We will see the Internet progress forward, and we’ll be more connected. To some people it seems scary but it is exactly like the cellular phones-you can turn it off whenever you want."
He also indicated the Internet will evolve into providing a more natural way of communication which will be almost like talking to each other – communicating emotions, using body language and more. "We’re at the tip of the iceberg, it’s our responsibility to make sure that the Internet becomes easier to use and accessible to everyone" said Brin.
Susan Decker, Yahoo’s president: Her "slogan" was – "the more things change, the more they stay the same" which is a leading concept in wanting to simplify and speed up existing features and technologies. Decker talked about the transition from mass media to "my media" – surface what’s important to you.
If Content is king, she said, now individuals are their own monarchs and in order to fit into that scheme, Yahoo’s plans:
- More open experience – consumer chooses what and when.
- Personalized content – whether its user generated or mass produced.
- Improve connection between the online world and the offline world, which is pretty much a digitation of everything else we do.
Rupert Murdoch: "I, like everyone, am proud to be a guest here at the 60 anniversary of a free society in the Middle East. The future belongs to freedom. It is my honor to share this panel with people with great vision. I strolled along the streets of Jerusalem and I had the pleasure of seeing this country evolve so amazingly like it is today. Everyday we read the affect of the Internet on our life and the media. We are used to the world that "one thing fits everything". A young man from Tel-Aviv doesn’t have to get the same news as a 50 year old person in Chicago. There are people who look at the future in a pessimistic manner, but I have a different point of vision. I believe that we are at the beginning of the golden age. The Internet gives us the opportunity to change entire areas in the world. History has shown us that every technological development made companies and businesses more creative and satisfy the customers more. Today we read the papers online without paying for them; you can reach out for an enormous amount of information all through your desktop. Technology changes the human assets to a much greater one. You Israelis, understand that well. Human assets turn you to the center of technology around the world. If you ask big company leaders what was their purpose, they wouldn’t say developing technology, but satisfying people. Today the NDS has about 3500 Israeli employees around the world. The technology of NDS is printed in 35 countries in numerous companies, and helps us to transfer our data to customers.
Other distinguished speakers in the panel were Maurice Levy, the CEO of Publicis who said this world is and will continue to be financed by advertising, And The panel was wrapped by Terry Semel – former chairman and CEO of Warner Bros., former chairman and CEO of yahoo who stressed once again that you can’t hold back time & change, and that he is very optimistic about the direction content is going towards being better than ever before.
You can watch the Video’s from the conference right here.
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